Recruit Better Volunteers
Sat, 12 Oct 2024
Charities and non-profits thrive on the generosity of volunteers. But let's face it, sometimes our recruitment strategies could be revamped. Too often, we focus on our needs - the holes that need filling, the tasks that need doing. This approach can leave volunteers feeling like cogs in a machine rather than valued contributors.
What if we shifted our perspective? What if we recruited to offer opportunities instead of recruiting to fill needs?
Consider this. People are inherently attracted to opportunities that enable them to learn, develop, and create an impact. By framing volunteering as an opportunity to engage in meaningful work and contribute to a more significant cause, we harness a strong motivator that can result in substantial personal growth and fulfillment. This growth is not just about the tasks they perform but also about the skills they develop, the experiences they gain, and the impact they make. It's about becoming the best version of themselves.
Instead of saying, "We desperately need someone to stuff envelopes," try, "We have an exciting opportunity for someone to play a key role in our upcoming fundraising campaign. You'll gain valuable experience in marketing and outreach while making a real difference in the lives of other people."
See the difference?
Recruiting for opportunities rather than needs can bring several benefits to your organization. When volunteers feel they are contributing to something meaningful, they are more likely to be engaged and committed. This increased motivation can lead to better retention rates, as volunteers are less likely to leave if they feel valued and see the impact of their work. By focusing on opportunities, you're filling roles and creating a community of passionate individuals excited to contribute to your cause. Their work matters, and it's making a difference.
A motivated and dedicated volunteer base can also strengthen an organization. When volunteers are excited about their work, they are likelier to go above and beyond and contribute to the organization's success. This can increase efficiency, improve outcomes, and have a more substantial overall impact.
No matter how routine, every task can be reframed as an exciting opportunity. For instance, data entry isn't just about filling out forms; it's about becoming a data hero, helping to track progress, and ensuring accurate reporting, which is crucial to securing future funding. Event set-up isn't just about moving tables and chairs; it's about being part of the magic, helping to create a memorable event that will inspire and engage the community. And phone calls aren't just about making calls; they're about becoming a community ambassador, sharing your passion for the cause, and connecting with supporters , all of which can have a significant impact. This positive framing can make even the most mundane tasks exciting and meaningful. It's about turning every task into a chance to shine and make a difference.
We can attract and retain passionate volunteers eager to make a difference by shifting our focus from needs to opportunities. This approach benefits the organization and empowers volunteers to find fulfillment and purpose in their service.